"Det han gjorde sedan har ingen någonsin upplevt" : En studie av framing inom lokal sportjournalistik

This study aims to gain greater knowledge about the use of framing in local sports journalism. We did this by doing a qualitative content analysis of the local Swedish newspaper Barometern/OT and it’s coverage of the largest local football team, Kalmar FF. We randomly selected six of the team’s games during 2014 and analysed all the texts that had to do with the games, except for shorter texts and texts that are supposed to be based on personal opinions, such as chronicles. The results show that Barometern/OT have a tendency of defending individual players and giving them positive criticism, while they much more often give negative criticism to the team as a whole. Also, we found signs that Barometern/OT contributed to creating a local imagined community by having a incomplete use of names at a few times, amongst other factors. Because of these observations we noticed that the editorial staff both contributed to creating a local imagined community and that they were a part of it themselves.